Chartered Accountants Belfast

McNulty Business Advisory Ltd.
Future Focused Chartered Accountants.

McNulty Business Advisory Ltd is a chartered accountancy practice based in Belfast that does two things: advisory work for owners of businesses turning over £250k to £20m, and advisory capability for other accountancy firms — delivered as white-label services, co-delivery, referral, capacity, or capability transfer to your own team.

Cash Profit Value Exit
i. Advisory Services

Our Services

McNulty Business Advisory works with owners of owner-managed businesses turning over £250k to £20m. The work covers thirteen-week cash forecasting, margin and profit improvement, annual planning with quarterly accountability sessions, funding readiness, annual business valuation with a gap analysis against what a buyer would actually pay, and training that builds financial confidence in businesses and in-house advisory capacity in accountancy firms. Six things, delivered on a monthly and quarterly rhythm.

I.

Cash visibility

A rolling thirteen-week cash flow forecast, updated monthly, that you trust enough to plan around. Pressure points become visible weeks before they arrive rather than on the morning they do.

II.

Planning with accountability

An annual plan built from your own numbers, with a quarterly half-day session to review what happened, reset the next ninety days, and agree who is doing what. Accountability is key.

III.

Profit improvement

Margin analysis by product, customer or contract. This is usually where we find the first money, because most businesses are subsidising something they cannot currently see.

IV.

Funding readiness

Lenders and investors want clean figures, a credible forecast, and someone who can defend both under questioning. That is built before you need it, not during.

V.

Valuation and exit

An annual baseline business valuation, an honest gap analysis against what the market would pay, and a plan to close it. Whether you are eighteen months or eighteen years from selling, the work is the same — and starting early is most of the advantage.

VI.

Training

We build financial confidence in businesses and create in-house advisory capacity in accountancy firms.

Do you still do accounts and tax?

Yes. McNulty Business Advisory prepares your annual accounts, handles your corporation tax and personal tax, and meets your filing obligations. We are a chartered practice, so that comes with the standards you would expect.

But compliance sits underneath the relationship rather than defining it. Clean, well-structured compliance work is what makes reliable management information possible. It is the foundation, not the building.

ii. Who We Work With

Who does McNulty Business Advisory work with?

Business owners seeking future focused financial advice, enabling achievement of business goals and peace of mind. Accountancy practices who want to deliver advisory services to their client base and build in-house advisory capacity.

For Business Owners

Who is this a good fit for?

Owners of owner-managed businesses turning over £250k to £20m — profitable but plateaued, or growing faster than the finance function can support. Usually there is something on the horizon: a sale, a succession, a funding round, or simply wanting the business to fund a different life.

  • Know which customers, products and contracts actually made the money — and which quietly consumed it.
  • Know what will be in the bank in thirteen weeks, not just what is in it today.
  • Test what the business is worth against what a buyer would actually pay.
  • Accounts, corporation tax, personal tax and filing included and done properly — they just aren't the point of the relationship.
  • It works badly if what you want is agreement. We will disagree with you on occasion, and the quarterly session involves being asked about things you said you would do.
For Accountancy Firms

What are the five ways we can work together?

McNulty Business Advisory provides advisory capability to other accountancy firms in five formats. We do not have one product — what suits a firm depends on how much delivery you want to hold and how much capability you want to build. Practices with two to eight partners tend to fit best.

  • 1. Capacity and secondment — we resource you at peaks, or for technical work outside your team's range. Day rates, no commitment.
  • 2. White-label delivery — we deliver advisory to your client under your brand. You hold the relationship and the engagement letter; we do the work behind it.
  • 3. Co-delivery — both firms named, your people working alongside ours. Your team learns the method by doing it rather than being taught it.
  • 4. Referral — you introduce the client and keep the compliance; we contract directly for the advisory work.
  • 5. Capability transfer — we train and coach your team to deliver it themselves.
iii. Who You Will Work With

Who you will work with.

Chartered Accountant

Kevin McNulty BSc MSc FCA

Kevin is a chartered accountant with twenty years' experience across all areas of practice, having held a range of roles in the private and public sectors both nationally and internationally. He believes financial clarity is key to business success, and works to give clients a clear, practical understanding of their numbers so they can plan and decide with confidence.

Kevin holds specialist qualifications in Sustainability Strategy, Risk & Reporting, Customs & Trade, and Data Analytics & Strategy. Before accountancy, he worked as a chemist in research and analytical laboratories and in quality assurance within regulated pharmaceutical facilities, a background that brings a methodical, evidence-based approach to everything he does.

iv. How We Work

Our approach — four stages.

Every advisory engagement follows the same four stages, whether McNulty Business Advisory runs it directly or delivers it with a partner firm. That consistency is what allows the work to be delivered under another firm's brand, taught to another firm's team, and quality-assured.

i.
£750 · 2–3 weeks

Diagnostic

Three years of figures reviewed, a structured conversation about objectives and timescale, and a written gap analysis including a baseline valuation. The output is yours regardless of what you decide next.

Stage One
ii.
Thirty to sixty days

Onboarding

The ledger cleaned up, the chart of accounts restructured so the management information is actually useful, KPIs defined, the baseline forecast built, and a ninety-day plan agreed.

Stage Two
iii.
Monthly · Quarterly

Operating rhythm

A monthly management pack within ten working days of month end, with written commentary. A quarterly half-day planning session. An annual strategy day.

Stage Three
iv.
Every twelve months

Annual review

Valuation movement, plan reset, and a formal review of scope and fees.

Stage Four
v. Common Enquiries

Questions, answered.

With a paid diagnostic, costing £750. We review three years of figures, sit down with you to understand what you want the business to do for you and by when, and produce a written assessment: a baseline valuation of the company, the opportunities we have identified with pounds attached, and what we would propose doing about them. Around two to three weeks. The output is yours regardless of what you decide next. You can send us a note first, or book the initial meeting online straight away — a £250 deposit secures the time, with the balance after the meeting.

The diagnostic is £750 — a £250 deposit when you book, and the balance after the initial meeting. Ongoing advisory engagements are priced per client — it depends on the size of the business and the scope agreed. Compliance work is quoted separately or bundled, as you prefer.

We charge for it deliberately. A free review would be a sales exercise, and the analysis is the substance of what we do — not the wrapper around a pitch.

A rolling forecast of cash in and cash out over the next thirteen weeks — one financial quarter — updated monthly. Thirteen weeks is long enough to see a problem coming and short enough to forecast with reasonable accuracy. It is the standard horizon for operational cash management.

McNulty Business Advisory produces a baseline business valuation annually using a multiple of adjusted EBITDA, benchmarked against comparable transactions in your sector, and sets it alongside a gap analysis of what would need to change for a buyer to pay more.

Yes. McNulty Business Advisory prepares your annual accounts, handles your corporation tax and personal tax, and meets your filing obligations. We are a chartered practice, so that comes with the standards you would expect. But compliance sits underneath the relationship rather than defining it. Clean, well-structured compliance work is what makes reliable management information possible. It is the foundation, not the building.

No. Some clients keep their existing accountant for compliance and take advisory from us alongside. Others move everything. Both work.

Onboarding takes thirty to sixty days. The first monthly pack follows within ten working days of the month end after that.

Owner-managed businesses turning over roughly £250k to £20m. Below that, the fee rarely justifies itself. Above it, you are usually better served by an in-house finance director.

You know the business made money. You are less certain which customers, products or contracts actually made it, and which ones quietly consumed it. You know roughly what is in the bank, but could not say with confidence what will be there in thirteen weeks if the largest customer pays late and the new hire starts on schedule. You have a number in mind for what the business is worth, and it has never been tested against what a buyer would pay. None of that makes you unusual — it is the normal position of a business that grew faster than the systems supporting it, and it stays invisible until a decision goes badly.

Then this will not suit you. We will disagree with you on occasion, and the quarterly session involves being asked about things you said you would do. That is the point of it, and it is worth knowing in advance whether you want that.

An arrangement where a specialist firm delivers advisory work to your client under your brand. You hold the client relationship and the engagement letter; the specialist firm does the work behind it and does not appear to the client.

No — and it is protected in writing rather than promised in conversation. McNulty Business Advisory runs a direct advisory practice, because that is how the method was built and how it stays current; we are not reselling something theoretical. Our direct clients sit in the £250k to £20m turnover band. Your client base is protected by a mutual non-solicitation undertaking covering a register of clients you notify to us, for the term of our arrangement and afterwards. And where we can, we route compliance work back to you as a partner firm.

Compliance margins are under pressure from three directions at once — automation, Making Tax Digital, and tooling that does in minutes what used to be chargeable. Every conference tells you to move up the value chain, then it stalls, usually on one of three things. No method — without a documented process for what happens in the first meeting, what goes in the pack and what the quarterly agenda contains, it depends on one partner's instinct and never scales past them. No pricing confidence — quoting £1,200 a month for something previously absorbed into a compliance fee is uncomfortable the first several times, so firms either avoid the conversation or fold at the first hesitation. No capacity — your team is technically strong and has spent its career answering questions rather than asking them. That is a different conversation, and nobody has taught them to have it.

Capacity and white-label work can start within four weeks of a signed arrangement. Capability transfer — training your own team to deliver it — runs over six to twelve months including pilot clients.

Most relationships move through them in roughly that order: capacity and secondment, white-label delivery, co-delivery, referral, then capability transfer. We would rather start with one piece of capacity work than sell you a programme you have no evidence we can deliver.

Under white-label and capacity models you set the client fee and we invoice you; under referral we contract with the client directly and pay a referral fee. We will share the pricing structure we use in our direct practice as a reference point.

McNulty Business Advisory carries professional indemnity cover that expressly extends to advisory work and to work performed as a subcontractor. The allocation of liability is set out in the arrangement between our firms before any client work begins.

Practices with two to eight partners tend to fit best — enough delivery capacity for it to matter, small enough to reach a decision without a committee. It suits firms that want to keep the client relationship and add to what they can offer within it.

No. Most relationships start with a single piece of capacity work.

vi. Get in Touch

Two conversations,
depending on why you are here.

McNulty Business Advisory Ltd is based in Belfast, and works with clients across Northern Ireland, the UK and Ireland. Whether you run a business or run a practice, start with a note and we will take it from there.

Start Here

If you run a business, or if you run a practice.

Tell us roughly what size the business or practice is and what is prompting the question. We will come back within two working days with whether we think this would be worth your money — and we will tell you honestly if we do not think it would work for you.

Which describes you?

Nothing here is shared outside the practice. See our Privacy Policy. Prefer email? kevin@mcnultybusinessadvisory.com

Already know you want the diagnostic?

Choose a time for the one-hour initial meeting directly in Kevin’s calendar. A £250 deposit secures the booking; the £500 balance follows after the meeting.

Book online · £250 deposit

Opens Kevin’s booking page on Calendly in a new tab. Meetings are held by video call.